Buying web traffic has always been a subject of controversy and for the right reasons. There’s no denying the fact that shady resellers send bot traffic to a website in the name of actual traffic that could generate leads. However in reality, online businesses do need traffic and they buy traffic. And that’s not bot traffic that they buy because it is pretty much useless. We will discuss this subject of buying traffic online and reflect on how to find the right sources that lead to actual sales for a business.
Is Buying web Traffic Necessary?
This is the first question you should ask yourself if you are running a business online. Then again there is no denying the profits that buying online traffic can bring to your business. Even if you are a small business and your budget is tight, you could very well spend a proportionate amount on Buying web traffic. This is because proper organic traffic can help you generate leads, at least a part of which can eventually convert to sales. Once you start earning from your investment, you can increase your budget to enhance your digital marketing strategies, which can involve buying more traffic, and the cycle goes on. Thus it is not a bad idea to invest some bucks in buying high quality traffic. However if you feel that your bought website traffic is unable to generate sales, you might choose to opt out of it.
What are the Traffic Sources?
If you are willing to spend some amount in Buying web traffic, your next step will be to know where and how to buy traffic. Let us take a look at the different methods, their pros and cons.
Popular ad networks like Google AdWords and Facebook ads consist of the top tier. Since these platforms are widely accessed by millions of people across the globe, your reach is going to increase. They also give you a lot of control over targeting and analytics for your campaigns. But some may find these a bit complex to handle, and quite competitive too, since there are thousands of businesses using them at any given time.
The tier 2 consists of third party ad networks for example TargeAd.com. these are not as advanced as the popular tier 1 ad networks but they have some benefits over the former. For example, they run on sites which might not run Google AdWords and Facebook ads, which also means they have a lot of audience which are not available elsewhere. like the tier 1 ad networks these two are a little bit complicated but once set up you are good to go with the tier 2 ad networks as well. Additionally you will have advantage over the businesses which do not make use of these ad networks.
Tier 3 consists of traffic resellers. These companies are not ad networks rather they drive traffic to your website by running ads on their own proprietary sites and by using their own tools and techniques. This type of strategy can help get you better results in some cases. You will even have a total control over the expenses and analytics of this kind of advertisement.
The lowermost tier consists of sellers that sell bot traffic in the name of website visitors, which is absolutely not recommended for any well functioning and well meaning online business and website. boats are harmful to your website because they can spam your site which in turn will affect your rank in the search engine results page. it is never ever a good idea to invest in buying bought traffic from any traffic seller. It is for the betterment of your business and your website that you should stay clear of these fake traffic sellers.
Equipped with this information, you will now need to make a list of the sources that you want to invest in, and compare the below points.
Buying web Traffic Quality
Good quality of incoming traffic helps generate better leads, which is why you should ask yourself a few questions. If you are investing in more than one source of traffic, and traffic from one source converts at a better rate than that coming from the other, you need to revise your investment decisions. Ask yourself, how much traffic am I getting from my sources? Traffic from which source will convert better? What is the conversion rate of the incoming traffic to my website? Is my investment for web traffic worth the money? The answer to all these questions will give you a clearer picture of how and where to invest to get high quality traffic.
You might want your buyers come from a particular geo location. This is because the products and services of your business might not be available worldwide, which is why geo-targeting is important. For example, if your busness is based in London, you might not support shipping your products to Tokyo. Of course all of it depends on the size of your business.
The network of websites that run ads for your traffic seller, tends to sort their visitors by their interests and niche. The sites get this information by filling out a form capturing information about their niche and topic. This way they understand the tastes of their audiences and can categorize the traffic. Now the network can distribute the right kind of ads to their kind of sites and display relevant ads to the sorted traffic.
A sudden surge in traffic is generally result of click fraud and a red signal for websites. While you want to have an increase in the number of visitors to your site, you definitely do not want it all at a time. Most sites want to have a uniform flow of traffic and a steady increase in the incoming traffic throughout the applicable period. You would not want the average hits to your site to increase ten times in a day! This mostly indicates spam, and your site can come under scanner by search engines, sometimes resulting in losing your rank in the SERP.
Analytics help you to monitor the traffic you are getting to your website, including the type of referrals they make. If your traffic seller provides you control over the analytics, it also makes them more legitimate and trustworthy.
It is important that you read the reviews from previous users about the different sellers that you’ve selected. You can search the internet and find plenty of reviews. However a point to be noted is that, not only do the agencies push their customers to write a positive feedback about their services, but also try getting rid of any negative feedback from the internet. This is the reason why you should also trust your instinct and not fall for a glowing positive review about a seller, as that could’ve been sponsored or manipulated.
The best way is to do as much research as you can about buying traffic, and then invest a small amount of money as a trial. If you’re satisfied, you can continue with the seller, or change it. The team of TargeAd is helpful and always tries to fit the clients’ needs.
Related Article: The Gray Hat SEO Complete Guide