Website ranking is one of the most crucial elements taken into considerations for any website developer when staging a website out for public consumption. It makes sure that the message it conveys can reach out to the target population may it be organizations, business groups, students, or even the youths in a natural way without digging dozens of online pages to find the information. For this to be a reality, it takes some factors to play, such as careful planning, clearly plotting of data and selecting what’s best for your audience, and conveying it the best way possible. The whole website ranking process is call SEO (search engine optimization). SEO is the process through which one helps a site appear nearer among the first rankings of a google engine such as google, chrome, Firefox, and many others when online users seek information that your site covers. SEO involves finding out which are the most common topics people are going to look for in such an engine so as they can find your site or a site with related information to their question of search. After working out their possible searches, you then include them on your website in a rightfully to help increase your chances of appearance once a user seeks such information. Search engines do not only take into consideration what is on your site but also, they try to find out how many other site links to your website and how significantly are they related to your site. SEO is into two off-page techniques, and the other one is the on-page technique.
This technique heavily relies on links included in your website and the relevancy they serve to your site. OFF-PAGE method greatly assists search engines to rank your site. The higher the number of sites linked to your website, the more likely your site will get ranked among the first sites. Besides, the kind of links that are related to your site matters. For example an electronic online website sounds more relevant when linked with another electronic related website and that makes it increase the chances to appear nearer to a search engine results while on the other hand a grocery website links to an electronic shop makes little sense and for that case the search engine will take minimal considerations when such site is requested for by a user. Search engines also try to look at the works contained in the HTML links tags; that is, if in between the link tags contains keywords, the search engines consider it highly relevant than those link tags that entail “click here” kind of links. The nature of keywords or you use in the links should be related to the type of information of the pages of the sites linked to it.
This kind of technique involves finding out the type of keywords people use to key in search engines whenever they are looking for your site. Upon finding out, you then include them in your HTML to help the search engines be aware that your site has the information. Search engines heavily rely on the text that one covers on the website. If there are images, make sure the information on the alt attribute greatly aids the search engine to understand the image content. There are seven key places where you may place your keywords.
1. Page Title
Appear in between the tittle bracket <title> in the HTML texts.
2. Web Address/ URL
The name is part of the web address hence on possible occasions once should use keywords
In most cases, the heading is what dictates what your text is all about. The search engines will easily know what a page is all about if the keyword is embedded in the heading.
In most case scenarios, one should use the keyword in the body of the text for at least 3-4 times. However, when doing this, one should be very careful so as not to overuse the keyword as these make the work tiresome to read and uneasy for human beings.
5. Link Text
If possible, make sure the keywords are used in the links as these make it easy for search engines to rank your site among the top.
6. Image Alt Text
Search engines do rely on the information provided in the alt attribute function in your site. When the image description talks with the keyword, it becomes easy for the search engine to tank your site nearer. Also, this helps the search engine to show-up the results of the image in cases of image-0related searches.
7. Page Description
While coding the <meta> tags, which exists within <head> tags and is at this particular point where one can describe what the page is all about. SEO is generally a statement that explains the content of your page. It as not displayed by the search engines unless one requests for the HTML text for the particular page but is highly relied by the search engines to find out the content of the page and help to rank it nearer upon request by the user.
Keywords and phrases should be carefully chosen to increase website ranking. These, however, can be achieved by the help of given criteria, which include brainstorm, organize, research, compare, refine, and map.
After uploading your website, one should have done analytics on various things which are; try to find on how they found it, what was their need and at what point did they leave all possible through the help of google analytic tool. Via Google analytics tool, one can know; several visits, unique visits, page views, page per visit, average time on site, data selector export. It also helps to understand what your visitors are looking at, that is; pages, landing pages, top exit pages, and bounce rates. Finally, it enables you to find out where your visitors are coming from, that is; references, direct, search terms, and advance features. All these helps one to find out where and when to change the subject to increase your website ranking.
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