SEO rankings are various because of the many methods used, leading to more space of creativity for content creators to rank better. Among the various techniques, black, white, and gray SEO are very confusing. Accordingly, this article is dedicated to educate you more about gray hat SEO.
Gray hat SEO
The color code here is predictable and you can guess that white hat SEO is the good SEO where you do authorized SEO action like writing clean content, improve your launching speed, use proper keywords, and so on.
On the other hand, black hat SEO is the illegal or non-authorized SEO method which actually depends on manipulation to improve the ranking in search engines. Faking signals, fake links, and cloaking are examples of black hat SEO.
Gray hat SEO are the worst legal methods to be used, so they are clean but not white actually. Those are considered as legal manipulations like using social media and buying expired domains.
The confusing thing here is that some people call gray hat SEO methods white hat SEO and others call them black hat SEO, which is the main problem here since there is a big dispute.
For example, buying some links can be considered black for some of the content creators, while actually it is just a gray hat SEO method. This confusion happens when the information provided about the SEO method is not sufficient.
Gray hat SEO pros
We know that the more illegal you go, the higher the chance you can rank faster than the white SEO hat. However, being illegal is not recommended, so following this SEO strategy is favored since it is still legal.
In case the search engine caught you, your SEO technique can be turned into black hat SEO.
There are many cases where gray hat SEO cannot be detected by the search engine radar, but if you are caught your method will be considered black.
Those techniques are the ones that are considered black hat SEO.
• Automatically generated content
Write original content and don’t use automatic generators.
• Participating in link schemes Buying and selling links that might not be relevant.
• Pages with no original content
Persuading users with a content that is not found on the page.
• Fake redirects.
Redirecting your visitors to an unintended website
• Hidden text
• Doorway pages
• Scraped content
Copy other content and put it in your website
• Putting a lot of irrelevant keywords
• Install viruses on your created page
• Sending automated queries to Google
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