A lot of companies nowadays depend mainly on digital marketing, which puts those companies in a very stressful situation to check whether they are maintaining their traffic or if their website traffic is dropping. Measuring the traffic and monitoring it is a major criterion of the business’ success because basically if your website traffic is dropping this is a bad indication of losing your customers and vice versa.
Don’t panic if you are losing some traffic because it usually happens due to any factors, so you have to modify your marketing strategy and fix your plans to regain the traffic you always had. Accordingly, the first step here is to actually know if your website traffic is dropping or not.
This article is dedicated to show you some of the most important places to look in to know if your website traffic is declining or you are doing well. This is due to the fact that you need to know the roots of the problem to be able to solve it, which is basically check if there is a decline in the traffic or not.
- Are your tracking tags healthy?
The first thing that must pop in your mind is to track whether visitors are still visiting your site or they are the reason behind your website traffic is dropping. This is the most basic way or explanation to a decline in your traffic. Make sure that your analytics tags are working so that you eliminate such factor and actually see if your users stopped visiting your page.
- Eliminate domain issues
You might have a decline in your traffic due to the fact that you have a problem with your domain and that your links are still working. Mechanical checks are also needed because you might figure out another issue in your mechanical system that is behind why your website traffic is declining.
- Google Analytics
Statistical data provided by Google is always the best measure and criterion of whether your website traffic is dropping or not. Whenever you feel there is something wrong with your sales go and get the Google Analytics free report to check the users’ dynamics.
- Google Search Console
You have to be always updated with how Google responds to your content and how it ranks it. Google doesn’t rank you manually, there is a certain algorithm that is always updated based on new specifications, so make sure you are always aware of such changes to prevent rank drops. In addition, those specifications changes can be the major reason behind why your website traffic is dropping.
- Traffic Sources
After being updated with the ranking and visitors’ statistics, start modifying your plan by knowing which traffic sources actually help you get more users and eliminate the ones that are useless. Don’t be afraid to try new methods like organic and paid traffics.
- Fix website coding
Just like checking the domain’s functionality, make sure you check the code of your website and make it functional. Sometimes when you make specific changes you might hurt your code, making it function less than before or even give errors to users, letting Google decrease your rank which affects your performance where your website traffic is dropping.
- Look for the bigger picture
Your website traffic is dropping because you might have missed some small details like making your website more mobile friendly for mobile users. This small detail might actually cause you a lot of traffic loss, so be careful and adjust your website.
- Redirecting Adblockers
One of the main reasons behind why your website traffic is dropping is being adblocked when directed from other websites, which will definitely make other websites linking your page efforts useless as no visitors are actually able to visit your site.
Related Article: Rank a website without links using Google secrets